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Mobile roaming in Europe – what’s in store? 

Avner Motaev investigates the future for roaming charges in the region.

Since the EU announced that it was phasing out costly roaming charges for mobile users in the region, there has been speculation about the implications of the move.

Today, I’ve decided to look into the news and investigate further.

Avner Motaev
What’s in store for roaming?

New charges

Through to 2017, Mobile Network Operators (MNOs) will see a decline in revenue from operator-billed mobile roaming revenues, according to a report from Computer Weekly on research carried out by Juniper Research.

It has been speculated that the loss of revenue may result in increased domestic charges. According to the report’s author Nitin Bhas, however, this may not be the case. He says that:

“Instead, operators need to encourage more usage. They will need to work with content providers and aggregators even more closely to provide more innovative content services to which users will attach value.

The comment from Nitin Bhas implies that providers of content will play more of a role in the future of mobile devices – given that Facebook ventured into developing its own ‘phone’, the role providers play is already is already major and is set to grow further.

The worldwide market is still very valuable despite the changes in Europe – it’s estimated that the market will be worth $52bn in 2017, with most revenue coming from Asia and North America.

Upcoming changes

From April 2016, roaming may become up to 25% cheaper in the EU states – this definitely puts a certain amount of stress on MNOs to make up for the revenue lost.

In summary, there may be a change in direction regarding content provider’s roles in the mobile market due to the changes regarding roaming.

Avner Motaev

Avner Motaev is the director of Mobile2Business, a provider of telecommunications solutions to businesses in Austria. Mobile2Business is an official business partner of T-Mobile.

Published in Avner Motaev Mobile technology