Avner Motaev writes about payment partnerships in the continent.
Mobile operator Vodafone has partnered with PayPal in order to provide further payment options for its customers in a drive to include more transaction options.
This has occurred in the backdrop of mobile manufacturers and operators increasingly partnering with payments firms and strengthening their payment outlets.
I have chosen to look into the developments in depth and analyse the outlook for mobile payments.
The partnership between Vodafone and PayPal compliments the contactless option added by the operator to its ‘Wallet’ app. The partnership is a clear indication of a wider trend towards mobile transactions increasing in popularity, which I’ve written about previously.
Data from Transport for London in the UK also points towards mobile payment growth, with mobile payments increasingly being part of the contactless mix.
Outside of the Western world, China is set to see Apple Pay, Apple’s popular mobile payment service, arrive on its shores in the near future. The east Asian nation already has large amounts of its population engaging in mobile payments, as the c|net article covering the news states:
“Paying for items via mobile phones is already a common task for many Chinese consumers, largely through two of the country’s online giants: Tencent Holdings and Alibaba Group.
At the end of last year, 358 million Chinese had been paying for goods via their smartphones”
As for the USA, a recent article in Mobile Payments Today highlights how major US banks and specialist financial services companies that specifically serve military personnel have updated their strategies regarding mobile services.
From this, it’s clear to tell that mobile transactions are growing in strength globally – this isn’t an isolated trend at all.
Avner Motaev is the director of Mobile2Business, a provider of telecommunications solutions to businesses in Austria. Mobile2Business is an official business partner of T-Mobile.