According to one market research giant, sales of smartphones are set to rise to 1.3 billion this year, thanks to growth in developing nations such as China.
I’ve decided to look into the news and investigate the implications for providers globally.
Sales of smartphones in the third quarter of 2015 were up 7.4% on the same period last year and were the second-highest amount ever reported. The findings were detailed by GfK.
China, the Middle East & Africa and the Asia Pacific (Indonesia, Malaysia and others) regions were responsible for the rise. Chinese growth was up 5.8% from the previous year, despite the country’s recent economic slowdown.
As well as growth in actual units sold, the value of sales also increased when compared to Q3 of 2014 – this was in spite of a drop in average selling prices for smartphones.
Commenting on the news, Kevin Walsh of GfK said:
“Next year we forecast growth to improve marginally to eight percent year-on-year, buoyed by China and Central Europe, but emerging APAC and MEA will remain the main powerhouses of smartphone unit demand.
These markets will continue to benefit from the double-whammy of low smartphone penetration rates and more lower-priced devices entering the market.”
In Europe, the picture differed via region.
Western Europe saw a slight increase in sales of phones, but their value dropped moderately.
In the Central and Eastern regions of the continent, there was a large drop in sales values and a slight increase in shipments – more dramatic than the west. Kevin Walsh’s comments, however, imply that Central Europe will see a return to growth.
In conclusion, there is definitely room for smartphone growth globally – especially in the changing Central and Eastern regions of Europe.
Avner Motaev is the director of Mobile2Business, a provider of telecommunications solutions to businesses in Austria. Mobile2Business is an official business partner of T-Mobile.