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Success for T-Mobile’s growing network 

In the last three months, over two million people have signed up to T-Mobile’s network – this news coincides with positive news about the company’s earnings.

Today, I’m looking into the news and the reasons behind the large sign-up numbers.

Technological advances

According to an article in Digital Trends, subscriber growth and profit are growing hand-in-hand, as T-Mobile profits from adding new customers as opposed to charging existing ones more. The majority of T-Mobile’s customers are signing up for phone service, according to the article.Avner Motaev

In North America, programmes such as being able to upgrade smartphones several times a year and the abolition of roaming fees in the region for phone calls have popularised T-Mobile’s offering, placing it in competition with US telecoms giants such as AT&T and Sprint.

New customers

Profits have reflected T-Mobile’s recent growth – profit for the second quarter of 2015 was $361 million. This positive results has led the company to state that it’s the “…fastest growing wireless company in America

According another article, T-Mobile expects to be ahead of its coverage target by the end of 2015 and will provide 4G LTE coverage to more than 300 million people, plus more will have access to its Extended Range LTE service, which currently covers 175 million people.

T-Mobile says for the seventh consecutive quarter, it has the fastest 4G LTE network in America.

Regional strength

As T-Mobile gains strength in the USA, the recent news about the abolition of mobile roaming charges in Europe from mid-2017 presents a new challenge for the industry. Whether this move from the EU will have a wider impact remains to be seen.

Avner Motaev

Avner Motaev is the director of Mobile2Business, a provider of telecommunications solutions to businesses in Austria. Mobile2Business is an official business partner of T-Mobile.

Published in Avner Motaev Mobile technology